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How Supercar Brands Market Themselves (To Men)

Posted by on Aug 26, 2016 in Supercar Brands | 0 comments

This blog is all about cars, supercars and nothing else! But today I’m writing about something I’m finding increasingly common. It revolves around marketing directly to men rather than women. It’s something that has been done for years, but its becoming more and more common with the introduction of in-app marketing, social media ads taking over and a move away from direct mail or email campaigns. So how do they do this? Well I’ll start by putting a really interesting infographic created by a branding agency in London that outlines what Men want vs what women want when it comes to purchasing their dream car.

Supercar Branding men vs women

This shows that men want speed, power and more expensive cars than women. This translates directly into how car companies market to both men and women. If you think about it, have you ever thought, this car looks really good yet we can’t afford it. Or I don’t really like this car because it doesn’t have XYZ features. That’s a failure by the marketing department to attract the correct type of customer. Whereas when you think – This car is perfect, then that’s when you have been successfully hooked to a particular product.

If you take a look at the Dodge advert below you can see all of the tweaks they made to target men rather than women for this. It seems obvious when you are actively looking for the item, but when you aren’t it can simply just blend in and you don’t realise you are being targeted or avoided.

That’s it for this post. I hope you found it pretty interesting as I know I have during my research. And remember to not be naive when purchasing a vehicle, purchase what you need and don’t go above your budget for the sake of speed!

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What’s the Most Expensive Supercar to Rent?

Posted by on Aug 4, 2016 in Uncategorized | 0 comments

Over the past 10 years I’ve worked with a lot of supercar hire agencies, advising them on technical issues regarding the pricing behind supercars, how they work as well as how to build the most profitable business. But one of the questions I got asked by these companies and also by the individuals that would come in and talk to us was – What is the most expensive supercar in the world? Or the most expensive to hire. The answer always varies but not for the reason you might think.

Bugatti ChyronFor example if we look at the Bugatti Chiron it’s obvious that from a pure monetary point of view this would be the most expensive, simply because the rarity of the car and the insurance associated when you have the power beneath your feet! The problem is this isn’t in the majority of supercar hire places. I mean can you afford a 10 million pound car? That then will be able to have a positive ROI? Chances are not. And it wouldn’t be a smart business decision so they can’t do it.

Ferrari 458 SpiderInstead the most expensive cars are the ones that are slightly below the very top tier in terms of both power and pricing. Below is the price table from hire Ferrari (that’s the name of the site) – In this case the highest priced Ferrari on the market is the Ferrari 458 Spider, and I mean if you look at the car you can see why. It is one of the most beautiful Ferrari’s ever built. Compared to the prices of the others its a long way ahead, that’s due to the price tag associated to buy this car.

So below is the full table for anyone that is interested.

Ferrari Prices

But we aren’t just talking about Ferrari’s. What about Lambo, Aston and the rest? Well the most expensive Lambo is the Lamborghini Veneno Roadster, at a mind blowing $4 million its clear to say that renting this for a day is going to put you back a few thousand even for just a 24 hour period. Generally speaking Aston’s are slightly cheaper as they are built for a market that can actually afford them. Starting at £70,000 you can pick up an Aston if you have a bit of cash flow and earn over £100,000 a year, which 2% of the population in the UK do now. The most expensive for the record is the Aston DB6, which makes sense, I mean just look at the thing, it’s the original supercar.

Aston Martin DB6

An easy way to calculate how much it will cost is to take 0.5% of the price tag for the car and that will give you a good starting point on how much it is likely to cost you to get into it. The prices for these cars are crazy but when you think about the price tag to fully own one, they actually seem quite reasonable.

Hope you enjoyed this post, its a bit more off topic that usual but something I like talking about. Have a good one!

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Koenigsegg Agera

Posted by on Mar 21, 2016 in Koenigsegg Agera, Supercar | 0 comments

Introduction

Koenigsegg is a Swedish company that started producing cars that rival Italian and German supercars. The first car that this company made that can be called a supercar was released in 1996, and the company made several models and many versions of those models as the years passed. This car was so successful that it was named a hypercar of the year 2010.

Koenigsegg Agera – Future from the north

Agera is Swedish answer to supercar/hypercar competition. Even though this car has a five-liter engine, it is twin-turbocharged V8, and it produces 940 hp. The engine is made from fiber and aluminum parts, and it weighs around 430 lb. The transmission is paddle shifted 7-speed system, and it takes the Agera to its maximum 269 mph.


This car is called hypercar because it can go over 400 km/h, which should be done in controlled conditions only. Going over that speed is dangerous, and only professionals can keep the car in control. The point is not the car, but the surface on which it gains that speed. The surface must be in top condition, as the steering while driving at that speed is an impossible and even small mistake can lead to the big crash.

Agera R and S iterations

R and S are upgraded versions of Agera that featured many additions. There were later limited edition Koenigsegg cars based on a version of Agera, but they will be mentioned later.

The Agera R is a fantastic version of its predecessor, and it can reach 60 mph in 2.8 seconds. Its theoretical max speed is around 273 mph, but no one tried to get it yet. In 2011 this model broke six great land records for cars (one of them being the fastest car to reach 186 mph, it took only 14.5 seconds to get it. Then they went to break the record for the fastest car to reach 186 and to stop after that (21.2 seconds).


S version of this Koenigsegg supercar is made for markets that have no E85 biofuel. It is almost same as R model, but it produces more hp (1030), due to low octane levels of gasoline. But if it is run on biofuel then the R version is more powerful. There is a particular version of S model on the market that has a gold leaf inlays and that car is called Hundra (Swedish for hundred as it was the hundredth Koenigsegg car ever made).

Koenigsegg One: 1 – Ultimate race track Koenigsegg

This model is a special edition and only seven cars were made (all of them were sold before they left the production line) and the name came from the ratio of power and weight (both are 1361). This car was even more focused on the race track than other Koenigsegg cars.

Conclusion

This company showed the world that a supercar can be made by smaller manufacturers and that a company doesn’t have to be 100 years old to make a proper supercar.

Koenigsegg is less known in comparison to other big supercar manufacturers, but the superb performance of their cars brings them to the top.

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Ferrari LaFerrari

Posted by on Mar 2, 2016 in Ferrari Enzo, Supercar | 0 comments

Introduction

Ferrari has been making supercars long time before any other company thought about that. There are many well-known supercars made by this company, but two most known cars that came from their assembly line are Ferrari Enzo and Ferrari LaFerrari. Both of these cars brought new technology into the world of supercars, and there are still people that claim that Ferrari is the best supercar manufacturer in the world.

Ferrari Enzo – New supercar with new super toys

Where LaFerrari brought the hybrid engine into the world of supercars, Enzo came out with a new revolutionary version of V12 engine called F140 B. Ferrari based this engine on Maserati’s V8 from Quattroporte. They also started replacing engines in other models with new V12 and V8 models.


The reason behind the high level of performance that Enzo has is the very creation of the Enzo that was done with the help of technology used in F1.

Some of the things that were implemented in Enzo from F1 are fully carbon fiber body, electrohydraulic transmission as well as ceramic disc brakes.

Specifications of the Ferrari Enzo

We talked about power and engine that are found in the heart (middle) of this supercar. But Enzo is more than just a new version of the engine, and it is much more.


The shifting in the Enzo is done with a semi-automatic F1 gearbox that uses paddles for automated clutch mechanism. There are LED lights on the steering wheel that indicate the time when the gear should be changed. This is an improved version of a rather badly made transmission from the late 1990s.

The suspension in this supercar is independent for all four wheels, and it actuates the shock absorbers, which can be adjusted from the car, to accommodate the desire of the driver.

Tires on this monster of a car are from Bridgestone, 19-inch followed by 15-inch disc brakes made by Brembo.

The performance and behavior of the Enzo

This supercar was built for race tracks, and all technology that was used in its production was based on that (to give him more power and more speed while retaining a high level of maneuverability). This Ferrari can reach 60 mph in 3.14 seconds, and it needs 3.86 seconds more to reach 100 mph.
It takes around 11.2 seconds for Enzo to finish the classic quarter of a mile race, which places this supercar in a small group of eleven-second cars. The top speed of 221 mph tells you what this car accomplished.

Conclusion


There are Ferrari models that can be driven on the road and race track as well, but Enzo is not one of them. Enzo is full-fledged race track car that sacrificed the comfort of a regular car for the power and speed of a race car. It isn’t a real race car either, but if you want a car to drive during the contest weeks, then this one will more than suffice.

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Most Expensive Supercars

Posted by on Feb 1, 2016 in Mclaren, Supercar | 0 comments

Supercars come in a range of prices, starting from several hundred thousand euros for the entry-level, let’s say budget, supercars, and several million for the high-end one. But we also have to have in mind the fact that there are many antique supercars on the market which can fetch astonishingly high prices! Here we will present you some modern day supercars, as well as the iconic models of the past, all of them with a high price tag.

Historic high-priced supercars

The car with the highest price ever recorded is the famous Ferrari 250 GTO from 1962. This car was bought several years ago for an astonishing 38 million dollars, and this is the highest price ever paid for a car. The second place goes to another Ferrari, the 290 MM Scaglietti Spider, sold for just above 28 million $. The third place, you guessed it, also belongs to a Ferrari. In fact, 7 of the top 10 places in the most expensive cars ever sold category are reserved for Ferrari cars.

The only non-Ferrari models in the list are much newer models like the 2005 Maybach Exelero, priced at 8 mil.$ and 2011 Mercedes SLR Mclaren 999. The Ferrari models from the 60’s and 70’s can reach incredible sums at car auctions. Other antique supercars that can reach similar prices are the Jaguar XJ13 from 1966 or rare examples of the 1960’s Corvettes or Ford GT40 models. The Aston Martins from the sixties are also very sought after.

Modern day supercars with hefty price tags

Most expensive supercars, occasionally called hypercars, will require you to make a big dent in your bank account and to cash out millions of dollars. For example, the Rolls Royce Hyperion, specially designed by Pininfarina, is a unique car, considered and artistic expression, and it is valued at 6 million cars. The aforementioned Maybach Exelero is a special car, also unique, developed by Maybach at the request of Fulda tires, and was sold for 8 million dollars. When we talk about production cars, the first places usually go to traditional manufacturers like Lamborghini or Ferrari, and some newcomers, like Koennigsegg or Pagani. For example, the most expensive Lamborghini cars are the Veneno and the Reventon, and Ferrari’s LaFerrari is priced well above 1.5 million dollars. Of course, specialized and custom made models of these cars will cost even more, and usually reach 4 or 5 million dollars. But these models are specially prepared for demanding buyers.

Owning an expensive supercar

Be aware that owning a supercar does not only mean having to splash out a ton of cash to buy yourself the privilege to drive a beauty like a Ferrari. Supercars come with super costs. It means you will have to pay enormous amounts of money on maintenance and running costs. So, if you wish to enjoy your new Lamborghini Aventador, be prepared for a lot of hidden costs besides the price tag.

The number of rich people in the world is growing, especially in countries like China and India, and they usually have a good taste in cars, so the supercar market is ever growing in demand.

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