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Future Of Cars

The World of Lamborghinis – Expensive Toys

Posted by on Feb 3, 2017 in Supercar Brands | 0 comments

There’s a saying that when a man goes through a mid-life crisis they buy expensive toys to deal with this. If that’s true then that make Lamborghini one of the most expensive toys on the planet, also one of the most fun too. This supercar brand is the king of Europe nowadays and is making ways through America too, although Corvette and Ferrari still hold the crowns here.

Buying? Renting? What to do if you really want to drive one?

Everyone wants to have a Lamborghini. If that’s not an option then the next is to hire a lamoborghini again this doesn’t come close, according to sources we see the below stats:

Lambo Prices

Those are some big numbers. The most important part might be the excess figures. If the car is damaged do you have £5,000 excess to pay? The answer is probably no and as a result you may never be able to drive one… Well there is another way. The test drive specifics. Most of the time you can get a test drive if you look the part. The problem? There aren’t exactly a lot of Lambo garages around. In most cases they will only be in huge cities where there are enough people who can afford to purchase one of these monsters.

But if you do live in a city that has one the route is simple, dress very smart and more importantly you need to have the confidence to make them think that you could afford one. If you don’t then they will see you are a time-waster and as a result won’t even bother to get you a test drive, and probably will completely ignore you.

Rentals is the next best option, although the excess is worrying, if you can split the cost with a partner or a friend then you can reduce the overall risk and actually reduce the overall cost! Smart.

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The Mistakes Supercar Agencies Make

Posted by on Sep 25, 2016 in Supercar Brands | 0 comments

As you already know this blog is all about the top supercars in the world. I’ve been in this industry for close to 10 years now, and although I’m an enthusiast, I’m also a marketer first. This means essentially what I do is sell people’s products for them. Being a petrol head, I went into the automotive industry and never looked back. Today I’m going to talk about 3 mistakes I see all types of car agencies make, from the very highest supercars to the lowest cheap options.

aston-martin

Before I started my own supercar blog I worked for a London luxury supercar hire agency. It was fun but there was a few things they did wrong, I explained what the issues were, but when you make £5 million a year the ears weren’t there for me! Below are the top 3 things I see when I go to consult for these larger companies, these may seem obvious to you and me, but trust me when I say they are very rarely ever implemented.

free-collection1.) Free Pickup/Collection

This is quite an obvious one. When you rent a car you expect it to either be a.) dropped off at your house, b.) Allow you to come pick it up or c.) A collection from a third party location (usually somewhere close to both the agency and the individual purchasing) but most of the time there is only 1 option, which is to be dropped off at your home. Now this is a disadvantage for a few reasons, but mainly because you have to pay to get it delivered anyway! That means you don’t get to drive the car from the agency to your house? Wouldn’t that be a better experience than paying for someone else to deliver it to you? I think it would be.

Petrol Costs2.) Petrol Costs

We all know that petrol or “gas” if you’re American is expensive. But charging additional fees for petrol when you’ve already charged £800+ for a daily rental is too much. Give people the option to return the car with a full tank, and you deliver it with a full tank. This removes any emphasis on petrol costs, and if the individual doesn’t then they can pay the late delivery or petrol fee. But don’t automatically add these charges, it just looks unprofessional in my personal opinion.

3.) Stupidly High Excess Payments

excess-insuranceNow it should come as no surprise that supercar insurance is expensive (of course) but most companies have either £5,000 or £10,000 excess payments. This means if you get into an small accident, it’s going to cost you up to £10,000 to repair the car. This might not even have been your fault either! This is when you start to lose a lot of business simply through the worry of getting into accidents. For example I can afford £800 for an Aston for 1-2 days. What I wouldn’t be able to afford is a random £10,000 bill because someone else crashed into me! Too risky for me and why most people actually don’t go ahead with supercar hires, and choose something like a limo instead!

I hope you enjoyed the post and learnt a thing or 2 about marketing in general! Remember to share and comment below.

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How Supercar Brands Market Themselves (To Men)

Posted by on Aug 26, 2016 in Supercar Brands | 0 comments

This blog is all about cars, supercars and nothing else! But today I’m writing about something I’m finding increasingly common. It revolves around marketing directly to men rather than women. It’s something that has been done for years, but its becoming more and more common with the introduction of in-app marketing, social media ads taking over and a move away from direct mail or email campaigns. So how do they do this? Well I’ll start by putting a really interesting infographic created by a branding agency in London that outlines what Men want vs what women want when it comes to purchasing their dream car.

Supercar Branding men vs women

This shows that men want speed, power and more expensive cars than women. This translates directly into how car companies market to both men and women. If you think about it, have you ever thought, this car looks really good yet we can’t afford it. Or I don’t really like this car because it doesn’t have XYZ features. That’s a failure by the marketing department to attract the correct type of customer. Whereas when you think – This car is perfect, then that’s when you have been successfully hooked to a particular product.

If you take a look at the Dodge advert below you can see all of the tweaks they made to target men rather than women for this. It seems obvious when you are actively looking for the item, but when you aren’t it can simply just blend in and you don’t realise you are being targeted or avoided.

That’s it for this post. I hope you found it pretty interesting as I know I have during my research. And remember to not be naive when purchasing a vehicle, purchase what you need and don’t go above your budget for the sake of speed!

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